Our story starts with a desire for local gear unique to the capital. We recognized an opportunity to fill a void of products that celebrate Boise specifically rather than the broader outdoor landscape of Idaho. Boise Brand was created to offer you more options to represent the great city of Boise.

Inspired by the City, Designed for You.

We start with high-quality, blank products trusted by some of the biggest custom apparel companies in the US. We then personally test them for feel, fit, and performance before adding either our designs, or designs created in collaboration with local Boise artists. Finally, bringing you comfortable and stylish gear to show off your love for the city.

THE TEAM

We are Cody & Andrew, the people behind Boise Brand. Both of us grew up in Idaho and spent weekends driving into Boise to enjoy the city until we both went to colleg in the Treasure Valley in 2012.

After graduating in 2016, it was just a year later and Boise Brand was born.